You Don’t Have to Talk About Strategy

🎹 Music for this post:

Many blog posts — including my very own — seek to provide inspiration through some length of writing. But some subjects are so overthought that brevity brings greater insight. Strategy is one of those things.

Do you have strategy meetings? If so, does the very idea of them turn your stomach? Why do you suppose that is?

I say: all too often, it’s because people have a hard time differentiating the tactical from the strategic, and the meetings lack focus. Here’s a way to get that focus:

Tactical items are the things you have to do.

Strategic items are the things you choose to do, to make yourself different from your competitors. These items are always, always optional. But they make a difference.

Paying people is tactical.

How you pay people is strategic.

You take it from there.

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